At first I thought that this visible button was some kind of reset. I didn't go through the instructions carefully and now I can see my oversight. However, I will ask otherwise, namely how did it happen that these cables are cut off? If nobody has opened the scales before, maybe the manufacturer has already cut something off. If, on the other hand, someone was already rummaging around there and stated that he could not fix it, he cut something off ... that could be useful to him.
To start the scale, you must first stand on it. Is not it obvious. You have replaced the battery with a new one. Now check if there is 3V voltage on the board at the battery connection points (+ and -). If not, remove the battery and clean the contacts.