I got two, I run and cycle to try and stay in shape but anyway, how about something that could say charge a battery, operate a device while out exercising, could just be walking. Don' think though sitting on the couch yelling at your team to score would overall generate too many calories, although hey, it would get attention:
"Couch potatoes helps the energy balance while contributing in the Green effort, saves big ice berge in Iceland."
Would get headlines, for sure!