How Does Logo Color Wavelength Like Red Affect Customer Attraction and Brand Perception?

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#1 21671503 14 May 2014 19:52

Emmanuel Galleto Emmanuel Galleto

Anonymous

Post #1
21671503 14 May 2014 19:52

Hi Everyone, is it true that choosing the right color of your business logo will be a crucial part of your business? Just like MCDonalds they choose red because they said red color will be very attractive to the costumers eye due to its long wavelength.
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#2 21671504 14 May 2014 21:01

Jed Darryl Anayron Jed Darryl Anayron

Anonymous

Post #2
21671504 14 May 2014 21:01

Hey Emman! How are you?

Regarding your question, I believe experts study on this. They call it Color psychology. They say colors affect human feelings and behavior. Based on my experience, girls wearing red can easily attract my attention. Experts also say that people are physically drawn to warm colors (red included). Maybe our brains were programmed that way. Such intricacies may be very well important in business promotions and stuff. Hope this helps.
#3 21671505 14 May 2014 21:30

Emmanuel Galleto Emmanuel Galleto

Anonymous

Post #3
21671505 14 May 2014 21:30

Hi Jed,

Im Great! Thanks. So my instinct was right, red color makes things look attractive. I definitely agree that color psychology takes part of this. But talking about your experience with girls you're definitely the best on those.
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How Does Logo Color Wavelength Like Red Affect Customer Attraction and Brand Perception?

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