logo elektroda
logo elektroda
X
logo elektroda

TME expands U.S. presence with key leadership appointments

(Sponsored) magic9 2010 35
ADVERTISEMENT
This content has been translated flag-pl » flag-en View the original version here
  • Transfer Multisort Elektronik (TME), a global distributor of electronic and electromechanical components, announced the expansion of its U.S. operations with the appointment of three experienced industry leaders: Mark Burr-Lonnon as CEO TME US, Krister Haggstrom as strategic advisor, and Levy Olson in a key role driving U.S. market development.
    These appointments represent a key step in TME’s strategy to accelerate growth in North America and strengthen its global footprint, while remaining limited to the company’s U.S. operations.
    Mark Burr-Lonnon brings over four decades of experience in the electronics and distribution industry, having held senior leadership roles across global manufacturing, distribution, and EMS sectors. His track record includes scaling international operations and building strong, customer-focused organizations.

    Three men stand indoors against a light wall; “TME US, LLC” at top and “tme.com” at the bottom.


    “The U.S. market represents a tremendous opportunity for TME,” said Mark Burr-Lonnon, CEO of TME US. “Our goal is to combine TME’s strong European heritage with a locally driven, customer-first approach in North America. We are building a foundation for long-term, sustainable growth.”
    Krister Haggstrom, an expert in digital strategy and global market development, brings extensive experience in building digital presence and data-driven growth models in the electronics ecosystem. His role will focus on strengthening TME’s digital reach and supporting scalable expansion in the U.S.
    “TME has a unique value proposition, and the U.S. market is ready for it,” said Krister Haggstrom. “By leveraging data, digital tools, and localized strategies, we aim to significantly accelerate customer acquisition and engagement.”
    Levy Olson joins the team to support operational development and market expansion initiatives in the United States, helping to build a strong local presence and customer relationships.
    “We are focused on execution,” added Levy Olson. “Establishing a strong presence in the U.S. requires not only strategy, but also local understanding and speed – and that is exactly what we are building.”
    With these appointments, TME is reinforcing its commitment to becoming a leading global player while investing in regional expertise and proximity to customers.

    About TME
    Transfer Multisort Elektronik (TME) is a globally recognized distributor of electronic and electromechanical components, industrial automation solutions, and workshop equipment, serving customers in more than 150 countries worldwide. With a portfolio of over 1,300,000 products from 1,300 leading manufacturers, TME combines scale, speed, and technical expertise to support engineers and businesses at every stage of development and production.
    Headquartered in Poland, TME operates advanced logistics centers in Łódź and Rzgów, enabling fast, reliable global distribution with approximately 6 000 shipments dispatched daily.
    To support its dynamic international growth, TME operates through a network of local entities, including its U.S.-based company, which plays a key role in strengthening customer proximity, enhancing service capabilities, and accelerating expansion across the North American market.

    [Advertisement Cooperation with Transfer Multisort Elektronik Sp. z o.o.]
    About Author
    magic9
    Editor
    Offline 
    magic9 wrote 1251 posts with rating 510, helped 19 times. Live in city Kielce. Been with us since 2010 year.
  • ADVERTISEMENT
  • #2 21883037
    Nepto
    Level 24  
    Posts: 560
    Help: 56
    Rate: 245
    Cool to see Polish companies entering foreign markets. Let's keep it up!
  • #3 21883062
    elezibi
    Level 21  
    Posts: 607
    Help: 18
    Rate: 122
    Cool that they are growing but...
    Increasingly, shipping is the day after the next day.
  • #4 21883139
    jarek_lnx
    Level 43  
    Posts: 22548
    Help: 4165
    Rate: 6032
    Funny, because I buy the parts that used to be possible to buy in TME from the American Mouser.
    In TME when you click "show only available in stock" an average of 80% of the products disappear.

    Check this out:
    TME expands U.S. presence with key leadership appointments
    In the semiconductor category, there are almost 20,000 newly introduced products of which 376 or less than 2% can be bought off-the-shelf :)
    In Mouser, in the semiconductor category ( discrete only), there are about 20,000 but 4,200 of them can be bought.
  • ADVERTISEMENT
  • #5 21883146
    beatom
    Level 38  
    Posts: 3618
    Help: 420
    Rate: 857
    It will be difficult for them
    DigiKey and Mouser are doing well.
    Amateur electronics engineers are out of the question. It doesn't really exist here.
    Companies? - maybe, but will they have enough reason to change distributors?
  • #6 21883337
    TechEkspert
    Editor
    Posts: 7097
    Help: 16
    Rate: 5477
    And very well, let them develop.
    I remember when TME's automated warehouse was introduced, it was quite an innovation.
    But there are also smaller changes that are nevertheless important for some customers, e.g. the addition of parcel machines to the shipping options.

    Only sometimes products are "too well" packaged :) e.g. connectors are sometimes wrapped as if they were sensitive electronic components.
    This is probably due to the standardisation of the packaging process.
  • #7 21883840
    Jogesh
    Level 28  
    Posts: 3670
    Help: 33
    Rate: 680
    They are also opening in India. I wish them luck. If they understand the peculiarities of the market here, they will succeed.
  • ADVERTISEMENT
  • #8 21884086
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    magic9 wrote:
    TME has a unique value proposition and the US market is ready for it

    What kind of gibberish is this?
  • #9 21884108
    SP5IT
    VIP Meritorious for electroda.pl
    Posts: 11560
    Help: 1293
    Rate: 1665
    Good luck competing with Mouser and Digikey. Unless it's just synecracies :)
    M
  • #10 21884122
    TechEkspert
    Editor
    Posts: 7097
    Help: 16
    Rate: 5477
    >>21883840 I wonder how much and how the specifics of the market in India and the US differ compared to Poland.
  • ADVERTISEMENT
  • #11 21884162
    max-bit
    Level 34  
    Posts: 4561
    Help: 117
    Rate: 837
    MOUSER or DIGIKEY are giants with a gargantuan range that TME can so far dream of.
    More out of curiosity I would like to know how much they sold for in the US :)

    They may have a chance in the EU, where they can play with Farnell or other companies, but in the USA ... if they wanted to compete in the USA first of all they would have to have a warehouse there and that is money ...
  • #12 21884199
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    max-bit wrote:
    EU here can bite Farnell

    These are all great companies. But I work in the UK and have bought from TME a few times when there was no other place (production orders), or when I could get a good price. They must be aggressive with their prices - because it is the most important thing, but now it means microscopic margins
  • #13 21884241
    Nepto
    Level 24  
    Posts: 560
    Help: 56
    Rate: 245
    If colleagues take a look at Mr Mark Burr-Lonnon's CV, you will find that he was Vice-President at Mouser responsible for the Eurasian market for 16 years.
    So I think they may be aware of who they will be competing with and the opportunities to build a position in this market in competition to giants like Mouser and DigiKey.
    TME expands U.S. presence with key leadership appointments
    (I leave aside my general distrust of all people with VP titles and above).
  • #14 21884438
    TME.eu

    Level 7  
    Posts: 46
    Rate: 5
    [Media kit]
    >>21884086 Good morning, this is about the business concept that is the value proposition :) We hope that the US market is indeed ready for it!
    [ADVERTISING COOPERATION with Transfer Multisort Elektronik Sp. z o.o.]
    Company Account:
    Transfer Multisort Elektronik Sp. z o.o.
    Ustronna 41, Łódź, 93-350 | Company Website: https://www.tme.eu
  • #15 21884451
    Jogesh
    Level 28  
    Posts: 3670
    Help: 33
    Rate: 680
    TechEkspert wrote:
    >>21883840 I wonder how much and how the specifics of the market in India and the U.S. differ from Poland.


    I don't know how it is in the US market. But in India there are a lot of aspects that need to be taken into account when making such sales. It is a low price market. Because it is close to China, a lot of small companies that mass produce various circuits use Chinese-branded ICs. Therefore, it is good to have these components. There are also a lot of small manufactures in India that produce simple circuits in large quantities at very low margins. What counts is the very small price difference and the off-the-shelf availability of the components in large quantities.

    Another issue is local invoicing. Mouser has so far had problems and constant delays as you order by paying locally, while element14 has somehow managed.

    For what it's worth, the hobby market is not huge for such a country.
  • #16 21884475
    jarek_lnx
    Level 43  
    Posts: 22548
    Help: 4165
    Rate: 6032
    TME.eu wrote:
    Good afternoon, this is about the business concept of what is a value proposition)

    OK, I didn't know what it was called in English.
    What is TME's value proposition?

    An important part of the value proposition, is the Unique Selling Proposition (USP) in ours, what TME does better (or plans to do better) than the competition. We would like to know this.
  • #17 21887755
    acctr
    Level 39  
    Posts: 4529
    Help: 389
    Rate: 1995
    Good to hear that a Polish company is expanding worldwide, congratulations.
    But so far I don't know what happened that my order "couldn't be fulfilled", was closed and the money refunded. I suspect the reason is somewhere in the terms and conditions that were sent to me, but I didn't have time to read them because time was pressing and I had to complete the order with a competitor :D
    Helpful post? Buy me a coffee.
  • #18 21888234
    Macosmail
    Level 35  
    Posts: 2840
    Help: 227
    Rate: 848
    Jogesh wrote:
    Because it is close to China, a lot of small companies mass-producing various chips use Chinese-branded chips.

    And this is an opportunity. This is something worth looking into. There are many manufacturers of various integrated circuits and, in general, all other electronic components in China.
  • #19 21888258
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    acctr wrote:
    here in the terms and conditions that were sent to me

    Perhaps it is this legendary "unique value proposition" - namely they have better and longer regulations.
  • #20 21888593
    indahayu00122
    Level 1  
    Posts: 1
    Rate: 1
    This is a strong update showing how TME is seriously investing in its U.S. growth. The appointment of experienced leaders like Mark Burr-Lonnon, along with the appointment of Krister Haggstrom and Levy Olson, clearly signals a focus on expansion and stronger market presence in North America. With Burr-Lonnon’s long industry experience, it looks like TME is aiming for steady, well-structured growth rather than just quick expansion.
  • #21 21888761
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    Something me user "indahayu00122" is looking into TME left account to get an "independent" comment on this topic. But unfortunately the pseudo-croporal gibberish (not to mention the fact that they didn't even bother to write a couple of posts unrelated to this topic), shows that TME should rethink whether they employ the right, competent staff. An AI agent would do it 200x better.

    It came out tragically, a total amateur.
  • #22 21888848
    SP5IT
    VIP Meritorious for electroda.pl
    Posts: 11560
    Help: 1293
    Rate: 1665
    indahayu00122 wrote:
    This is a strong <ciach>

    Is it pro bono or is there a penny for such sweetening? A line or per post? Do you have to make it up yourself or does it come ready-made? I have some time in the evenings and every penny will come in handy.
    M
  • #23 21888861
    jarek_lnx
    Level 43  
    Posts: 22548
    Help: 4165
    Rate: 6032
    oscil1 wrote:
    TME should rethink whether it employs the right, competent people.

    The sad thing is that the marketing people think we are idiots, they didn't even bother to do their homework and find out how the people who are TME's customers think.

    Maybe they will at least take this into consideration:
    The electronic designer has to adjust his actions on a daily basis to the hard, immutable laws of physics, if he doesn't take something into account, the design may turn out to be unworkable, or the end result will be poor, discovering this at a late stage can be very costly. In engineering fields, success in design is achieved by those who know the facts very well.
    A good electronics engineer (but this applies to other engineers too) is inquisitive. He distinguishes unerringly between facts and opinions or unsupported imaginations. He always looks for evidence.

    To a man who has spent a lifetime excelling at discovering facts, one cannot pull the wool over one's eyes with the claim that someone out there said that "TME has a unique value proposition". It is obvious to readers that what someone said and what is actually the case are two different things.

    Finally, I would be happy to see a Polish company grow, but I get the impression that the marketing emphasis is on spreading the opinion that TME is a global distributor....
    Purchasing decisions of electronics engineers are not based on the label that a company sticks to itself, it can even be an intergalactic distributor of electronic components and if it does not offer a chip like .... then the order will go to a competitor :)
  • #24 21888892
    Macosmail
    Level 35  
    Posts: 2840
    Help: 227
    Rate: 848
    acctr wrote:

    But so far I don't know what happened that my order "could not be fulfilled", was closed and the cash was returned.


    I suspect that such wholesalers verify orders and ordering details with so called "our partners" perhaps even overseas (perhaps even where all roads lead...).
    There was a high-profile case, a guy called Mohamed couldn't buy anything at DigiKey.
    In general, I have a feeling, observing the current trends of tightening the screws in every area of life, that a few more years and a large part of the assortment of such wholesalers will be recognised as "dual-use" products and a private citizen will not be able to buy them just like that. Let's hope I haven't made any predictions.
  • #25 21889245
    TME.eu

    Level 7  
    Posts: 46
    Rate: 5
    [Media kit]
    >>21888761 Good morning, we have one official company account on Elektroda. We welcome any positive comments, however we are in no way affiliated with user indahayu00122.

    We encourage you to follow TME's official communication channels - our website and social media. More information on the further development of the US office will certainly appear there.
    [ADVERTISING COOPERATION with Transfer Multisort Elektronik Sp. z o.o.]
    Company Account:
    Transfer Multisort Elektronik Sp. z o.o.
    Ustronna 41, Łódź, 93-350 | Company Website: https://www.tme.eu
  • #26 21889443
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    TME.eu wrote:
    we have one official company account on Elektroda

    And who wrote that it is an official account? The response only confirms my assumption.
  • #27 21889499
    Nepto
    Level 24  
    Posts: 560
    Help: 56
    Rate: 245
    oscil1 wrote:
    The response only confirms my supposition.

    And can you describe what reaction would disprove your assumptions?

    Because I can e.g. assume that you yourself set up a troll account in order to write two sentences from it and then spin up a storm by gaining points for posts. Or anyone else reading this thread did. And then what?
  • #28 21889661
    oscil1
    Level 23  
    Posts: 615
    Help: 48
    Rate: 168
    Nepto wrote:
    earning myself points for posts

    And why do I need the points?

    I gave you 200 - do you want more?
  • #29 21893098
    max-bit
    Level 34  
    Posts: 4561
    Help: 117
    Rate: 837
    And in the meantime they have raised their shipping prices ...

    Not much ... but still.

    And if such giants as D or M pay for express shipping (from overseas) when buying over 200 PLN (50$), then why does TME have to take almost 20 PLN for the shipment from PL ?????
    And it is rumoured that jet fuel has become cosmically more expensive....

    All the more reason for me to buy overseas....

    Bravo TME, Polish businessmen.
  • #30 21893128
    jarek_lnx
    Level 43  
    Posts: 22548
    Help: 4165
    Rate: 6032
    Yesterday I was looking for a differential amplifier in TME, an hour of pasting different models into the TME search engine to see ZERO stock each time. I finally found some current sense amplifier that meets the requirements.
    It's no longer a question of the difficulty of finding specific ICs, but at least one chip in the category . Manufacturers have dozens of models most of them are in the TME catalogue with zero stock. In addition, there are often misassigned categories in the TME database. When looking for a differential or measurement amplifier you will never find the popular AD628 (which of course has zero stock). Many components have meaningless parameters in the catalogue.
    Does the OP484 have a 4.25Hz bandwidth? does the TS271IDT have a 2.3Hz bandwidth? does the ADA4001-2ARZ have a 16.7Hz bandwidth? These are things that competitors do better just as with manufacturers there is a separate category for instrumentation amplifier, difference amplifier and fully differential amplifier the same is true in competitor searches. TME has items from these groups in the catalogue (zero states of course) but not categorised or mis-assigned they don't know about the existence of the FDA category at all.
    These are conclusions from just one search as I have it fresh. When shopping for a project I could write a wall of text with what the competition does better and what is wrong at TME


    I prefer to buy from TME when the opportunity is there, but increasingly it is not.

FAQ

TL;DR: TME says it serves 150+ countries and ships about 6,000 orders daily, but forum engineers still ask for proof behind the phrase "unique value proposition" in the U.S. This FAQ helps buyers compare TME with Mouser and DigiKey on stock depth, shipping, local execution, and production-order risk. [#21883018]

Why it matters: Electronics buyers switch distributors for hard reasons: stock, speed, price, compliance, and whether a part is actually ready to ship.

Criterion TME Mouser DigiKey
U.S. expansion signal New U.S. CEO, advisor, market-development hire Established giant in thread discussion Established giant in thread discussion
Semiconductor example ~20,000 new parts; 376 available now ~20,000 discrete parts; 4,200 available now Treated as major incumbent competitor
Perceived strength in thread Price opportunities, EU base, growing local presence Broad stock, strong U.S. position Broad stock, strong U.S. position
Main concern raised Stock depth and delayed shipping Higher benchmark to beat Higher benchmark to beat

Key insight: The thread shows that leadership hires alone will not win U.S. buyers. Engineers want measurable proof: stocked parts, fast local delivery, clear pricing, and a concrete USP.

Quick Facts

  • TME describes itself as a distributor with 1,300,000+ products from 1,300 manufacturers, serving customers in 150+ countries. That scale matters only if stocked items match real demand. [#21883018]
  • TME says its logistics centers dispatch about 6,000 shipments per day from Łódź and Rzgów. Forum users still report that some deliveries now ship a day later than expected. [#21883018]
  • One user says that after selecting "available in stock," about 80% of products disappear. That makes the filter a readiness check, not just a catalog view. [#21883139]
  • In one semiconductor snapshot, TME showed almost 20,000 newly introduced products, but only 376, or under 2%, were immediately buyable. The same user counted about 4,200 buyable parts at Mouser in a comparable category. [#21883139]
  • Another user notes Mark Burr-Lonnon previously spent 16 years at Mouser as a Vice-President responsible for the Eurasian market. That experience matters because TME is entering the exact competitive arena discussed in the thread. [#21884241]

What is TME's value proposition in the U.S. market, and what exactly is its unique selling proposition compared with Mouser and DigiKey?

The thread does not state a concrete U.S. USP for TME. TME describes a customer-first North American approach, digital expansion, and stronger local execution, but forum users explicitly ask what TME does better than Mouser or DigiKey. That means the value proposition is still presented as a strategy, not yet as a measurable differentiator such as deeper stock, faster local delivery, or lower pricing. [#21884475]

How does TME plan to compete in the United States against large electronics distributors like Mouser, DigiKey, and Farnell?

TME plans to compete by building a local U.S. team and combining that with its existing global scale. On April 13, 2026, it announced Mark Burr-Lonnon as CEO of TME US, Krister Haggstrom as strategic advisor, and Levy Olson for U.S. market development. The stated playbook is local leadership, digital growth, customer proximity, and North American expansion rather than a pure catalog-size battle. [#21883018]

Why do so many products disappear when I select "show only available in stock" on TME, and how should I interpret those stock filters?

They disappear because the filter removes catalog items that are listed but not currently available for immediate shipment. One user says an average of about 80% of products vanish after applying the stock-only view. Read that filter as a same-order or near-term availability check, not as a measure of TME's total catalog breadth. [#21883139]

What's the difference between TME and Mouser for semiconductor availability, especially for newly introduced parts?

In the thread's example, Mouser shows much deeper immediate availability for newly introduced semiconductor parts. The user reports that TME lists almost 20,000 new semiconductor products, but only 376 are buyable off the shelf, or less than 2%. In a comparable Mouser view, about 4,200 parts are available immediately. [#21883139]

How can I compare TME, Mouser, and DigiKey for price, stock, shipping speed, and product range before placing a production order?

Use a three-step check before you release a production order. 1. Filter each distributor to in-stock parts only. 2. Compare the exact manufacturer part number, price breaks, and shipping date. 3. Confirm that the part is actually purchasable, because engineers in the thread say orders go to the competitor if the needed chip is missing. This method fits production buying better than comparing headline catalog size. [#21888861]

What does "value proposition" mean in electronics distribution, and how is it different from normal marketing language?

"Value proposition" is a business concept that explains why a buyer should choose a supplier, including service, price, availability, and delivery performance. In this thread, users accept the term itself but reject vague phrasing. They want evidence-backed claims, not slogans, because purchasing decisions depend on stocked parts and execution. [#21884438]

What is a USP (Unique Selling Proposition), and how would it apply to a component distributor like TME?

"USP" is a market-positioning concept that identifies one clear advantage a supplier delivers better than competitors, and that advantage must be specific enough to guide buying decisions. In this thread, users say a distributor's USP would need to be something concrete, such as stronger stock, lower prices, or faster local service. [#21884475]

Why would an electronics order be marked "couldn't be fulfilled" and refunded by a distributor like TME?

An order gets closed and refunded when the distributor decides it cannot complete it under its internal rules. In the thread, the user reports that the order was marked "couldn't be fulfilled," closed, and refunded, and says terms and conditions may explain why. The key failure fact is practical: the buyer had to reorder from a competitor because time was pressing. [#21887755]

How do export controls, compliance checks, or "dual-use" rules affect orders for electronic components from distributors?

They can trigger extra verification, order refusal, or tighter access for private buyers. One user says wholesalers may verify orders and buyer details with partners, and warns that more products may be treated as dual-use over time. In the thread, that is presented as a real purchasing risk, especially when rules tighten faster than customer expectations. [#21888892]

In what ways does having a local U.S. warehouse change delivery times, costs, and customer support for an electronics distributor?

A local U.S. warehouse can shorten delivery paths, support faster fulfillment, and make local service more credible. In the thread, a user says TME would need a warehouse in the United States if it wants to compete seriously there, and adds that such a move costs real money. That makes warehousing a strategic investment, not a cosmetic market-entry step. [#21884162]

Who is Mark Burr-Lonnon, and why is his previous experience at Mouser seen as important for TME's U.S. expansion?

Mark Burr-Lonnon is the new CEO of TME US, and forum users highlight his Mouser background as a serious competitive asset. One post says his CV shows 16 years as a Mouser Vice-President responsible for the Eurasian market. That matters because TME is entering a U.S. distribution market where Mouser is already treated as a benchmark competitor. [#21884241]

What role does a strategic advisor focused on digital strategy play in growing an electronics distributor in the U.S.?

A strategic advisor focused on digital strategy helps turn market reach into measurable customer acquisition. TME says Krister Haggstrom will strengthen digital presence, use data-driven growth models, and support scalable U.S. expansion. In a market where engineers compare distributors online by stock and speed, digital execution directly affects lead flow and conversion. [#21883018]

How important are local invoicing, local shipping options, and regional market knowledge when expanding electronics distribution into India or the U.S.?

They are critical because market fit depends on operational details, not just catalog size. The India example in the thread points to four hard requirements: low prices, large-quantity availability, acceptance of Chinese-branded IC demand, and local invoicing that works without delays. The same post also says the hobby market is not huge there, so regional knowledge changes target-customer strategy. [#21884451]

Why might TME package simple connectors like sensitive electronic components, and what does that say about standardized packing processes?

It likely reflects a standardized packing process designed for consistency across many product types. One user says connectors are sometimes wrapped as if they were sensitive electronic components and suggests this comes from packaging-process standardization. That choice can improve handling discipline, but it can also feel excessive for simple mechanical parts. [#21883337]

Which market segments should TME target first in North America if hobbyists are less important than business and production customers?

TME should target companies placing business and production orders first. The thread says amateur electronics is effectively not a meaningful U.S. segment for this strategy, while companies are the realistic opportunity. That points TME toward OEM, contract manufacturing, and professional purchasing teams that will switch only for strong reasons such as stock, pricing, or service. [#21883146]
Generated by the language model.
ADVERTISEMENT