A rheostat is a two terminal variable resistor and a potentiometer is a three terminal variable voltage divider (the volume control is an example). Both can be implemented using a three terminal variable resistor (in the case of the rheostat, only two of the terminals are used -- the wiper, and one of the ends).
An un-utilized variable resistor is often called a "potentiometer" or even a "rheostat" but, technically, it is neither until implemented as one or the other.