http://www.analog.com/static/imported-files/data_sheets_obsolete/SSM2018T_2118T.pdfFigure 45 shows how to operate the device from a single power supply. They recommend driving the GND pin 13 from a "very low impedance." Vcontrol is now referenced to GND and with the circuit shown in Figure 45 its gain will be altered. The circuit I provided does not change the Vcontrol gain.
If you need to avoid adding an op amp the GND pin can be biased with a very stiff voltage divider (how stiff?) or a zener and resistor. The zener current needs to be more than the maximum current the GND pin would ever draw plus enough to operate the zener in its low dynamic resistance region. Another way to go is with an emitter follower (one transistor) buffering a voltage divider. The GND voltage will experience the emitter-base voltage tempco of the transistor - about -2 mV/deg C. A buffer can be constructed using two transistors (NPN and PNP) with the emitter-base voltages offsetting each other. This will result in a lower tempco.
All of this is a tradeoff: For maximum performance the Op Amp derived GND should be used and if performance can be given up, one of the other GND referencing methods can be used.