FAQ
TL;DR: "Over 2 million viewers generate ≈PLN 100,000 per advertiser" [Elektroda, Maciej1387, post #14841942]; “Five days is feasible with 40+ workers and pre-ordered materials” [Elektroda, Artur k., #14851621]. Money flows from sponsor product placement; families receive renovations, not free homes. Why it matters: The numbers show TV charity is really marketing with tight logistics.
Quick Facts
• Average episode budget: ~PLN 100 000 from 3–5 advertisers [Elektroda, Maciej1387, post #14841942]
• Viewership: 2.0–2.3 million per episode (Polsat data) [Elektroda, Maciej1387, post #14841942]
• Sponsor roster: 9 building-material brands incl. Śnieżka & Tikkurila [Elektroda, alikatek, post #14852117]
• On-site works: 5 days; prep & permits: approx. 4–6 weeks [Elektroda, fzyga43, post #14851403]
• Failure fact: Surface mold can reappear within 2–3 winters after quick fix [Elektroda, jasiek1122, post #14842725]
Can a full home makeover really be finished in five days?
Yes, because demolition, framing, plumbing and finishing run in parallel. Crews work shifts, materials arrive day one, and lightweight systems like gypsum boards accelerate drying [Elektroda, Artur k., #14851621]. Prep work—designs, permits, orders—happens weeks earlier off-camera [Elektroda, fzyga43, post #14851403]
Where does the money for each episode come from?
Revenue comes from two streams: on-air advertisements and in-show product placement. One advertiser paying PLN 0.05 per view earns the show PLN 100 000 at 2 million viewers [Elektroda, Maciej1387, post #14841942] Nine construction sponsors also supply materials, lowering cash outlay [Elektroda, alikatek, post #14852117]
Do participating families pay anything or take loans?
No. Production covers renovation costs; families keep ownership and existing mortgages. They do sign appearance releases and agree not to sell gifted materials immediately [Elektroda, Tommy82, post #14842260]
What paperwork must families sign?
Typical documents include: 1. Image-release for all household members. 2. Liability waiver for unforeseen defects. 3. Confidentiality clause about behind-the-scenes details [Elektroda, Tommy82, post #14842260]
How are families selected for the show?
Editors vet viewer nominations, prioritising urgent need, compelling story and technical feasibility within five days [Elektroda, Tommy82, post #14842260] Homes needing major structural work are ruled out to avoid overruns.
What happens to old furniture and belongings?
Owners tag items to keep; crew moves them to storage. Unwanted pieces go to recycling or donation; trash heads to skip bins [Elektroda, jasiek1122, post #14842725]
How many workers are typically on site during filming?
Episodes use rotating teams of about 20–40 tradespeople—carpenters, tilers, electricians—so tasks overlap without crowding [Elektroda, alikatek, post #14842822]
Is the rapid renovation durable?
Cosmetic finishes last, but hidden moisture or rot may resurface. Cases show mold reappearing after two winters because only drywall covered it [Elektroda, jasiek1122, post #14842725] “Speed can mask problems,” warns a forum installer [Elektroda, PZ IX, #14851920].
What advertising techniques does the program use?
Logos on trucks, deliberate tool close-ups and scripted brand mentions constitute product placement, now legal under Polish broadcasting law [“KRRiT Guidelines”]. Viewers see the sponsor every two minutes without classic ad breaks.
How does episode sponsorship compare with a standard 30-second TV ad?
A prime-time 30-second spot on Polsat costs roughly PLN 40 000 [Wirtualnemedia, 2023]. Sponsoring a whole episode (materials plus mentions) costs similar cash but delivers 40+ minutes of on-screen exposure, tripling brand recall.
What if the house needs structural reinforcement or has wet foundations?
Producers either decline the application or restrict work to interior zones. Structural defects exceeding five-day scope trigger referral to local charities for long-term help, an edge case noted by crew members [Elektroda, Artur k., #14851621].
How would you organise a five-day renovation?
- Week-1: Survey, design, order all materials.
- Day-1: Demolish, deliver supplies; set HVAC dryers running.
- Days 2–5: Parallel teams install services, finishes, furniture; final night deep-clean and styling.
Follow this schedule and a 70 m² flat can be refreshed on time.