Charging 4x 18650 4.2V 4.5Ah Li-Ion With eBay PCB—Why Voltage Drops Instead of Charging?

I'm trying to charge 4 x #18650 4.2V 4.5Ah Li-Ion batteries. Like these:
http://r.ebay.com/zu9OjA

i'm using this charger:
http://r.ebay.com/6hk1Op

This charger does not appear to be working. Surely my own error. When i charge some good 18650's (not full, but have at least 3V charge), i do not see any of the batteries getting charged. After a couple hours, most of the batteries DROPPED a few tenths of a volt.

What am i doing wrong? Is it a mismatch between this board and the ultra fires? Or maybe these are just fake li-ions?

THANKS!

it's the 8254AA
http://www.sii-ic.com/en/semicon/datasheets/p...ic/lithium-ion-battery-protection-ic/s-8254a/

will post pix soon of my hookups