I purchased this in Australia from Kmart. Seems very similar to the Nedia SmartLife LED Strip, teardown & flashing guide here. There's a comment in the thread indicating this might not be a new device for OBK, but I wasn't able to find the version with the MCU on board in the devices list. Just posting this in case it's helpful for others, I've since reflashed with ESPHome as I'm more familiar with it.
MCU: BK7231N on board (no module)
Product name: Mirabella Genio Wi-Fi LED 5 metre Strip Light
Product code: 1002796
Link: Mirabella Genio
Images
Teardown
Teardown procedure is the same as the Nidea SmartLife device - the back of the case is held in place with tabs, pry it off with a spudger or flat screwdriver. Take care when reassembling, there are alignment posts in each corner that snap off quite easily. It doesn't seem to affect anything if they're not there, however.
Flashing
I used the BK7231GUIFlashTool to extract the GPIO config and write OBK firmware.
Pinout
MCU: BK7231N on board (no module)
Product name: Mirabella Genio Wi-Fi LED 5 metre Strip Light
Product code: 1002796
Link: Mirabella Genio
Images



Teardown
Teardown procedure is the same as the Nidea SmartLife device - the back of the case is held in place with tabs, pry it off with a spudger or flat screwdriver. Take care when reassembling, there are alignment posts in each corner that snap off quite easily. It doesn't seem to affect anything if they're not there, however.
Flashing
I used the BK7231GUIFlashTool to extract the GPIO config and write OBK firmware.
Pinout
Pin | Function | P6 | PWM Red | P7 | PWM Green | P8 | PWM Blue | P20 | PWM White | P24 | Button |